AGPROCEM stands for Asociación De Agricultores y Productores de Café Especial de Montalvo, or the Montalvo Association of Farmers and Specialty Coffee. It exists to consolidate and market the harvests of its member farmers from the Montalvo vereda of the Planadas municipality in the south of Tolima. AGPROCEM, founded in 2014, is led by one of its founders, Edinson Vaquiro. Planadas, emerging from the shadow of many years of armed conflict, is home to comparatively traditional coffee production and quite a few independent, member-owned associations. What puts AGPROCEM into a much smaller group is their focus on cup quality and environmental conservation, many of the members being organic and/or fair-trade certified, and all of whose coffee plots feature native hardwood shade trees. Further setting AGPROCEM apart from the commercial supply chain is their quality control and lot separation capability, thanks to their world-class taster - Robinson.
Direct Origin Trading partners with AGPROCEM to segregate lots by profile and channel them to their ideal roaster and get farmers the best price possible either as single-farm micro-lots or as bespoke regional lots.